>>94019438Because Schism was a editorial mandate or writer soft reboot, depending on who you ask.
Basically it goes like this:
1. Messiah saga ends with a blast. Everyone is happy with the direction it went. Just in time for Marvel to start to lose cohesion
2. new team of writers and bendis sets in, says "hey these X-Men aren't like the one's I remember! Where's the x mansion?" and decides to bring them back to tried and true formulas (promptly ignoring almost everything that happened after New X-Men). In order to justify it, Schism happens, followed by WoTG.
3. Brass forces AvX for reason's I can't remember and thoroguhly fucks the franchise as no one has a real way to accomodate literal world ending events.
4. Le benis pulls some favours with corporate brass and tries to force ANOTHER soft reboot by bringing back the O5 and starting from scratch. Editorial fumbles, hard, and the O5 can't be removed nor made the main characters, so they stay in order to further mess with everyone's plots even further
5. By this stage marvel's editorial, brass AND writer staff is in shambles and no one know show to fix the X-Men
The worst part of this was fucking over X-Force, which was starting to grow into a big deal. If benis had any sort of vision, he would have cashed in on it instead of bringing his own ideas.