>>90994743>>"There's that old cliche, 'absences makes the heart grow fonder,'" he added. "You don't take these characters off the board with the intention to keep them off the board forever. One of the tropes of our medium is characters get a second wind. They die and come back. That's part of the beauty of what we do."SO MUCH FUCKING DAMAGE CONTROL.
What happened to "dead means dead"? "This is the status quo for the foreseeable future, fans will have to get used to it"? "These are the new characters, going back to the classics would feel like regression"? "We have no intention of bringing back [famous character] any time soon"?
And all the other wonderful pieces of bullshit we've been fed over the past few years about how Marvel's EXCITING, BOLD NEW DIRECTION is here to stay and if you like the older characters you suck and should just get used to the new, better ones?
For once, Marvel, for once, don't spin
something. Admit you're changing tack. Just say "The fans have been vocal about missing the iconic heroes, and we've found a way to have our cake and eat it, too - these pairings will bring out the best in both heroes and show us why the older characters deserve their classic status, and why the legacy heroes are worthy of carrying their names".
It wouldn't even be saying "We're copying Rebirth/Our sales are going down/People are sick of reboots/Clearly we've angered too many fans with poorly-written tumblr pandering". Just acknowledge that this is a shift in company policy, and hopefully acknowledge older fans (the ones actually buying your books for decades) as something more than unseemly lepers.
Don't fucking pretend this is what you had in mind all along, that this is an organic outgrowth of the Marvel Universe in 2017, and that you weren't talking trash about fans who wanted THIS EXACT THING just a few months ago.