Whats stopping today’s shows from becoming merchandise giants?

No.120599819 ViewReplyOriginalReport
Remember when SpongeBob, Rugrats, PPG, and Dora had a shit ton of merchandise in the late 90s-mid 2000s?

Why doesn’t today’s cartoons have the same stigma? And what’s stopping them from having merchandise like that?

Closest we got recently was Pony show, Paw Patrol and maybe TTG of all shows.