You're right about brands. That other example I used (FB20XL) was probably a bit more akin to Pan to be honest. The owner, Psyguy, had a podcast almost exactly like the PPP. He was later metoo'd, funnily enough.
I was more referring to CA/TGWTG as a group, not a brand. If it weren't for Michaud they'd never be a fucking brand and would be just like Pan and Psyguy.