>>98512573>why do company use profitable company-owned IPs over riskier new charactersGee, I dunno. Probably because nobody actually buys books of non-legacy/family new characters.
Seriously they try once in a while, when was the last time it succeeded and a new character became an actual major player, like a legit A lister, for either of the Big 2? For Marvel maybe Wolverine? And even then he succeeded under the pre-existing X-Men brand, and was introduced as a Hulk foe. And look where we're at with him, there's like fucking 6 of them running around in 616.
