>>96579525I can't.
The late 1990s and early 2000s saw an increasing amount of cool and interesting girl characters and girl leads in shows. Characters like Pepper Ann, Mulan, Kim Possible, June (of Kablam), and in live-action Alex Mack.
These were girl characters who were relatively free of traditional sugar-sweet feminine junk that had been dumped on girls before. (example: 1987 Webby) Girls were sick of that shit.
And... not only did girls watch the new, more daring shows, but so did boys. It wasn't embarrassing for a boy to watch them.
Prettyprettydressshit ENDED this.
Prettyprettydressshit didn't appeal AT ALL to girls over 6, but was a natural magnet to preschool girls and ESPECIALLY hyper conservative, reactionary parents. You know, the "dad takes you to the prom" crowd. It was so big with them that marketing shits decided: why market to older girls at all when we can have SUPER TEA PARTY PINKNESS (and even Mulan now dressed in the girly clothes she hated in her own film...)
Prettyprettydressshit turned the corporate idea of "girl culture" back into what it was in the 50s, and once again turned shows about girls into something boys didn't want to watch too—in fact, it made girl stuff into something so treacly that boys actively RESENTED girls, and upon becoming teenagers looked down on their girl peers in a way they didn't do in the 90s.
Girls reacted by being offended, boys reacted by becoming more offended still.
And now you have the great War of SJWs and Betas which is, literally, what happens when a "girl stuff/boy stuff is icky" 5-year-old frame of mind becomes an adult religion. It's insane.
Prettyprettydressshit has more to do with this than most people ever even think about. the late 1990s were the most equal boy and girl kids had ever been, and Prettyprettydressshit ruined that and created a culture of resentment.
