>>96264896I'll be frank with you my dude. Ben 10 isnt any more toyetic than any other action show out there. There are other shows that have huge chunks dedicated to them in the toy aisles of local stores around here, and the Ben merch is usually one of the smaller chunks, maybe half the size of the other ones.
The quality of the stories varies with the arc, and I suppose with the writers in charge. The AF Highbreed arc was pretty good, though it suffered from too much filler. UA was pretty Meh tier, though I enjoyed Diagon/Old George Arc, and the boost in Ben's competencies that went with it. I feel like that arc was essentially Peak Ben, and his change in Omniverse really disappointed me.
Speaking of Omniverse, it's a fun little continuity that probably would have been better served by coming directly after the OS. I feel like we got mood whiplash, due to the serious nature of UAF, the wackiness of OV felt kind of out of place for a while. If you watch nothing else, give the No-Watch Ben arc a chance. that one was probably the best, though Frogs of War was pretty good too, as was the Malware arc.
Some alien designs were kinda WTF (lookin' at you Bloxx), but others, like Rath and Big Chill were top tier. Bonus points goes to Gravattack, who was one of the more original aliens introduced in both appearance and powerset.