>>95897727Shut up I've got all the info, boys
From the beginning:
Kemono Friends is an IP dreamed up by a nip named Mine, he is owned body and soul by KDKW. You may know him from his Sgt. Frog manga.
The first media to be released is an absolute shit mobile game by Nexon, nobody cares, the franchise is basically presumed dead. At this point, there's an anime in the works, but it's still early on, the budget is slashed, and they pawn it off on the cheapest studio they can find, who work for a company called YYZR. This studio is made up of literally 10 men who work for 500 days on a shoestring budget to produce 12 24-minute long episodes, pouring their heart and souls into this. They used Cinema4 or something like that (it's mentioned earlier in the thread) which is a totally legitimate and super great CG tool, but not a popular one (because the nips can't into computers).
The mobile game shuts down a month before the anime airs because corporate has zero faith.
The anime airs at 2 am. A few diehard otaku who watch every show watch it, and by episode 3 it's exploded into an actually popular anime among those who gave it a chance.
Word of mouth begins to spread it to the mainstream, where salarymen who have had their souls crushed by the corporate machine have their hearts healed by the magic of adorable and pure kemonomimi.
The first episode quickly becomes the most watched episode of any anime ever on Nico Nico, which is like crunchyroll for actual Japanese people
There are no merchandising plans available to keep up with the demand of this actual public phenomenon, they make double their budget selling fucking Kemono Friends themed buckets, and they put the gravy train of merchandising on the fast track, the studio releases an adorable 3 minute doijinshi episode with the blessings of the committee, and KF is still climbing in the public consciousness of Japan. Over the next six months everything is peachy. This comment is too long and will be continued.
