>>93993089Overshipping affects unit share, not dollar share. That's why Marvel's Unit Share is higher than their Dollar Share when that shouldn't be the case, since they charge more than their biggest competition meaning that, yes, they're overshipping a bunch of books but they're still making the most money in the industry. You can attribute this to charging more for their books, incentive variant covers, or flooding the market with books, all of which are certainly major factors in their retail share being as high as it is despite the overships, but they still make the most money of any of the publishers.
At least in floppies. Marvel does piss poor in trades compared to Image and, to a lesser extent, DC.
