>>93380507>le overshipping meme
actual sales of all comics other than those which are returnable (basically every DC comic from Rebirth's start until late last year, but basically no other titles, including DC's current offerings) are significantly lower than headline figures
comics shipped to the LCS are paid for by the LCS (around 75% of cover price, but dropping for larger orders); whether the LCS can sell them to consumers is nobody's problem but the LCS owner who bought them
nobody has ABC audits, nobody publishes US Postal Service data because they're all in the Direct Market, and so on: there's no actual figures on what's selling, what's selling remaindered, and what's being dumped en masse and was only ordered for the variants or the price breaks (as an aside, it's worth remembering that most LCS owners today were collectors during the bubble - they may not have forgotten the lesson, but they've never stopped buying up shit that's really not worth a damn and trading it among themselves)
the only solid way to even guess at what a book i making is when it has a very slow tailoff in sales (which is almost no titles), when it sells high but has no variants (which is next to never), or when it sells consistently high - but even with Batman, there's been a fluctuation in sales of around 40k (anywhere between 95k and 135k) since the 2011 relaunch; so you have a pretty vast confidence interval there, and it's likely that even solid selling titles like that actually reach fewer consumers than you might think
you do think, don't you anon?