>>93080499Anna's antagonist.
Hans originally sailed in to try to marry Elsa, without plans of murder. This is also mentioned in a semi-canon book. But then when "no-one was getting anywhere with Elsa", he didn't wanna return home and happened to run into Anna and notice how desperate for romance she was, he just shifted targets on the fly and figured that he'd get married to princess first-in-line first and then think of something later. Then when things got more and more dire he eventually decided to just fuck it all and go for the throne alone and try to pull a coup.
He's written kinda weirdly. For most of the movie, he's sort of a scheming asshole golddigger trying to marry a woman he dislikes for profit - who nevertheless takes good care of the kingdom, risks his own life in trying to find and rescue Anna and also saves Elsa from becoming a murderer and also getting shot, and who seems to express actual distress (though briefly) when he realises each sister is going to die. He also believes that Elsa murdered Anna intentionally when he goes after her with the sword, since that's how Anna described the events to him.
But then there's the gloating villain monologue, where he claims he planned to have Elsa killed ever since he decided to pursue Anna instead of Elsa, to clear the way to the throne. Which doesn't make sense regarding how he saved her life in the Ice Palace.
Nevertheless he's more Anna's villain, because Anna is the one he lied to more and whose emotions he exploited and who he betrayed more personally.