>>92044689https://en.wikipedia.org/wiki/Frozen_(franchise)#MerchandiseDuring The Walt Disney Company's 2014 second-quarter earnings call on May 6, 2014, Iger said Frozen "is definitely up there in terms of, probably, our top five franchises",[106] and that the company will "take full advantage of that over the next at least five years."[107] He also explained Disney was still working on the musical, as well as publishing, interactive, and theme park projects.[106] Rasulo disclosed that nine of the ten best-selling items at Disney Store in the second quarter were Frozen-related.[106]
In early August, Fortune reported that Frozen could hit $1 billion in merchandise sales just in the U.S. market alone (that is, excluding sales of the actual film itself) by the end of 2014, with about half of that amount coming from toys
NPD Group later estimated that Frozen merchandise had brought in $531 million in gross revenue during 2014, meaning that Frozen was the top toy brand of the year.[124]
On February 3, 2015, Disney Consumer Products reported a 22% rise in revenue and a 46% rise in operating income for the quarter ending on December 27, 2014 (as compared to the quarter a year earlier).[125] The largest driver of that growth was Frozen merchandise
