>>91602770Marvel has maintained a Superhero Action Figure line pretty much continuously since the 90's. I remember being a child and being able to buy 20 different show-accurate X-men figures at KB toys, but *maybe* five Batmen? all with insane "Arctic Camo Ski Adventure" outfits and neon orange skis.
Marvel was content to ship a Cyclops figure with light up eye- and nothing else. DC wanted every Batman figure to be a gimmic.
Also, Batman and Superman had some incredibly low quality official toys back in the day, while i won't praise marvel's every figure as being dynamic and super-poseable, you generally got neck, shoulders, elbows, waist, hips and Knees, at least. The spider-man figures were the ones that really pushed the limits of possibility... i remember the one that was based on the artwork of Todd McFarlane, it had finger articulartion... FINGER ARTICULATION. You could put that toy into any pose spider-man made on the cover of his book. Make him do the classic "Thwip" pose, or even crawl walls like anything.
The DC toys were just, failures by comparison. Why would a kid want "Capture Claw Superman" with as much articulation as a He-Man, when the X-Men wolverine figure, with spring-loaded claws that was comic accurate was the same price?