>>90087862The problem other than the overexercise PC characters, comics and overuse of events are the horrible writers and editors.
Civil War II is an excellent example as it had no build up due to how recent Marvel Now is. The promotional posters before the event depicted several characters being on the opposite side that they're in the event or not being in it all together. There was no stakes between Captain Marvel and iron Man as they were just acquaintances, while in the first Civil War Tony and Steve were like brothers.
Not only was it delayed to the point where the relaunched revealed who lived and who died, thus ruining the tension, but the delay gave Bendis more time to come up with the perfect ending. Which was a literal Deus Ex Machina that didnt solve the core issue of the comic and this was supposed to be better than the original ending.
It was also littered with tons of inconsistent characters and mistakes that editors should have caught, but didnt either due to pressure from the writers or Marvel pushing this out. Writers need a good editor to keep them in line and focused on the story and not any message they want to self-insert or push any future events.
Marvel should hire a bunch of new writers and give them characters that nobody uses or wants and see how well they're received. Those that do well move on to bigger books and those that dont are fired.
Good stories have good sales no matter the character. The decline in Marvel sales are due to people being fatigued by their comics and just waiting for the next event because theres no point to buying them if a new event will just relaunch them again.
