http://www.cbr.com/interview-axel-alonso-looks-back-at-marvels-2016-details-whats-next/
CBR: Let’s look back at the year and start with the direct market sales numbers in the past year. There’s no denying that DC Comics made a major impact with Rebirth, scoring market share wins in dollars and units in July, August and September. Marvel has rebounded the past couple of months, though, back on top for October and November. What was your take on DC’s efforts with Rebirth, and are you confident in being back on top of the direct market going forward?
ALONSO: What matters to us is how we run our business, and how that contributes to the overall health of the industry. We want to entertain and challenge long-term fans, bring in new fans, and sell a lot of comics. We don’t view the audience as finite, so whenever someone sells a comic book, it’s a victory for our medium. That said, and I said this several months ago, we do not view returnability as a strategy that contributes to the overall health of the industry. Recent numbers and feedback from retailers is confirming that.
CBR: Let’s look back at the year and start with the direct market sales numbers in the past year. There’s no denying that DC Comics made a major impact with Rebirth, scoring market share wins in dollars and units in July, August and September. Marvel has rebounded the past couple of months, though, back on top for October and November. What was your take on DC’s efforts with Rebirth, and are you confident in being back on top of the direct market going forward?
ALONSO: What matters to us is how we run our business, and how that contributes to the overall health of the industry. We want to entertain and challenge long-term fans, bring in new fans, and sell a lot of comics. We don’t view the audience as finite, so whenever someone sells a comic book, it’s a victory for our medium. That said, and I said this several months ago, we do not view returnability as a strategy that contributes to the overall health of the industry. Recent numbers and feedback from retailers is confirming that.
