>>88034761>Movies are no better or worse than comics as a medium.
While this may be true, if you had told me back in the 90's that in 20 years everyone in America would know who Ant-Man and Hawkeye are there's no way I would have believed you.
Some comic characters ingrained themselves into pop culture decades ago. You could say the phrase "bitten by a radioactive _____" and pretty much everyone would get the reference even before the Toby Maguire movies happened. Same goes for Hulk or Captain America. You didn't need to know anything about comics to know who these characters were.
But Doctor Strange? Rocket Raccoon? Falcon?
These were nerds-only characters and we just assumed they always would be. Maybe someone would make an X-Men movie one day, or maybe Wonder Woman, but Captain America? Never.
And here we are where Groot, Hank Pym, Falcon, Rhodey, Drax, and a host of other characters we thought would always be nerds-only are the most successful film franchise ever. Black Widow is on cereal boxes. Bucky is on soda cans. It's more than just the fact that they were in a movie, it's the fact that the movies they were in got so fucking HUEG after more hollywood-action-friendly characters like Punisher fizzled out three times in a row. It seems surreal that a movie with Captain America, Black Widow, Hawkeye and Thor outsold Batman's best attempt.