>>86917446Breaking the norm of convention is usually associated with fighting a model of organization or hierarchy. The people who do that are usually the more likely to be leaders, and humans, as gregarious beings like following someone whom they consider intelligent enough to make their own rules. That opinion differs from one person to another, but when it's there, it's there. If this leader is someone of the gender you're not attracted to you will come to admire him or her. When they also have the proper genitalia, that diverges into sexual attraction. That's why jerks and bitches tend to exert an attracting effect on others; they look like leader material because they do not comfort with their superiors.
At least, that's my take on it.