https://intelligence.slice.com/dark-knight-rises-batman-tops-online-superhero-merchandise-sales/
>The Dark Knight rises to the top in terms of online toys, games, and apparel sales; 28 percent of superhero merchandise purchased since January 2015 was Batman branded.
>At the brand level, Marvel superhero themed online toy and apparel sales soar over DC by nearly nine percent. The Marvel lead is powered by purchases on Spiderman merchandise and the characters featured in the Disney backed Cinematic Universe.
>Spiderman teams-up with Batman as the second most popular perennial character. While Spidey is the second most popular character throughout the year, Superman and Captain America merchandise purchases surpassed him this spring. The Man of Steel soared above the web-slinger in March, the month that Clark Kent’s film premiered. March and April were also big for Captain America merchandise; The First Avenger’s toys and apparel sales officially sprinted ahead of Peter Parker in April, the month before Steve Roger’s newest movie.
>While comic book fans are often depicted as young men, women actually buy the majority of superhero toys, games, and apparel online. Female buyers account for 60 of online superhero themed toys and apparel purchases. This skew grows when looking specifically at comic themed apparel sales where women account for 70 percent of online buys, which is important since online revenue on superhero apparel is 26 percent larger than toy sales.
>The Dark Knight rises to the top in terms of online toys, games, and apparel sales; 28 percent of superhero merchandise purchased since January 2015 was Batman branded.
>At the brand level, Marvel superhero themed online toy and apparel sales soar over DC by nearly nine percent. The Marvel lead is powered by purchases on Spiderman merchandise and the characters featured in the Disney backed Cinematic Universe.
>Spiderman teams-up with Batman as the second most popular perennial character. While Spidey is the second most popular character throughout the year, Superman and Captain America merchandise purchases surpassed him this spring. The Man of Steel soared above the web-slinger in March, the month that Clark Kent’s film premiered. March and April were also big for Captain America merchandise; The First Avenger’s toys and apparel sales officially sprinted ahead of Peter Parker in April, the month before Steve Roger’s newest movie.
>While comic book fans are often depicted as young men, women actually buy the majority of superhero toys, games, and apparel online. Female buyers account for 60 of online superhero themed toys and apparel purchases. This skew grows when looking specifically at comic themed apparel sales where women account for 70 percent of online buys, which is important since online revenue on superhero apparel is 26 percent larger than toy sales.
