>>84541550Because they spent so much time and energy making a straw man argument that everyone who didn't like the Ghostbusters trailer is a misogynist.
Seriously, just look at all the shit James Rolfe got for simply saying he had no interest in seeing the movie to review it. And I'm not just talking about social media, people who get paid to write articles made him out to be the figurehead of the "bigoted nerd" stereotype that's become the great internet boogieman in the past 5 years.
So if the movie goes poorly... they might have to admit they were full of shit. They won't, they'll of course just spin it saying it's proof that western civilization is still inherently sexist for refusing to support a movie with a female cast, but they'll feel like assholes while doing so.