The problem is /co/ has a fundamental misunderstanding of what makes a good filename. A filename is supposed to change the image you're looking at and make it funnier. The image can't just be funny by itself.
And you can't just outright state what the joke is supposed to be. You need to bait the other person into thinking. Other boards suffer from this a lot too. Like for instance>>82660240
This is a bad filename. It just outright says what it is. Sure it's a clever but it leaves nothing to the imagination. A good metric is to use a quote or a joke from a property rather than being so overt.>>82648287
This is probably the best filename in the thread right now. It takes a second, but when it clicks you're left with a whole new image.