For the couple of years Marvel has been introducing new female lead comics and new female characters in general.

And yet for some reason they can't help but to writte them as comedic, vapid and almost not important to the rest of the continuity.

They always fight lame villians, the plots involve the characters being fans of each others for some reason and they always make a point about having childish artwork that would work better as a webcomic for FREE.

What compels Marvel to aim so low when it comes to female characters?