Hypercrisis Thread
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Quoted By: >>82218279 >>82218883 >>82219785 >>82227034 >>82234360 >>82238101
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/turkish-airlines-bets-big-on-batman-v-superman-tie-in/article29754233/
>How a big bet on Batman v Superman paid off for Turkish Airlines
>The reviews for Batman v Superman have generally been abysmal. But there is one place where the film has some major fans: the corporate offices of Turkish Airlines.
>The international carrier made a big play on cross-promotion with Warner Bros. for the release this year, with entertaining ads touting two new “destinations” – Metropolis and Gotham City.
>The videos, featuring Bruce Wayne and Lex Luthor flying the friendly fictional skies, attracted 30 million views on social media in the first three days after launching, and now the ads have more than 52 million views on YouTube alone.
>52 million
>How a big bet on Batman v Superman paid off for Turkish Airlines
>The reviews for Batman v Superman have generally been abysmal. But there is one place where the film has some major fans: the corporate offices of Turkish Airlines.
>The international carrier made a big play on cross-promotion with Warner Bros. for the release this year, with entertaining ads touting two new “destinations” – Metropolis and Gotham City.
>The videos, featuring Bruce Wayne and Lex Luthor flying the friendly fictional skies, attracted 30 million views on social media in the first three days after launching, and now the ads have more than 52 million views on YouTube alone.
>52 million
