>>80234208but only half as many tickets, which is more to the point since even accounting for costs, that far higher gross indicates a far larger audience; and Iron Man 3 sold only half as many DVDs but made 80% of the amount Man of Steel DVDs made, suggesting that while there may be an element of the public waiting for the inevitable box set, there's a strong following who will pay twice as much on average for an Iron Man DVD as a Superman DVD
or possibly Superman fans like old, dead media to hoard in their tomblike homes, and Iron Man fans like digital media via Netflix or whatever
it's not really a good metric