CAPTAIN MARVEL Leading MARVEL's CIVIL WAR II Marketing, Tie-In Strategy Changes from SECRET WARS

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http://www.newsarama.com/27964-civil-war-ii-tie-in-plans-captain-marvel.html

>With Civil War II less than three months away, Marvel is talking directly to retailers and beginning to outline its plans for the event miniseries and various tie-in products. In an interview with Diamond Comic Distributors, Marvel Senior Vice President of Sales David Gabriel said that most of Civil War II would fit into existing ongoing books and not through seperate series like 2015's Secret Wars.

That's all to be expected, but what caught my attention was this:
>Marvel's marketing plan for Civil War II however will include leaning on Marvel TV, Disney and various actors from the movies and film to promote the event.

Do you think this will pan out well? Will America flock to their local LCS just because Chris Evans told them to go buy a comic book?