Considering that from the very beginning Disney's deal was basically the fairytale-writing version of sampling beats, originality could never be reasonably expected.
No, what I'm talking about is the stupid amounts of marketing for this thing, even compared to other carefully-planned money-printers like Frozen. I mean, it's not beating Frozen out by much in terms of being talked-up and having shit sold for it before it's even out, but it's still managing to be even more omnipresent anyways. You can't even shake a stick around without hitting a mile-tall pile of Zootopia coloring books, plushies and shit, it's weird how fast and hard they're pushing it.
They could be just hyping it to shit because they know it'll make mountains of money, as they're Disney. Maybe they think it's going to be a bomb, and are doing their best to make their cash back through merch and promotions as a contingency plan pre-release. Perhaps the folks at the top just want to see society burn under the march of the new wave furries joined by the old horde, money in hand while on a flight to a secluded island somewhere safe.