Is DC dumb for nor copying Marvel's marketing and business rule? I mean change all prices to 3.99, relaunch every 10 months, always be in an event, have your gimmick variants be incentive based, push the market price to 5 dollars, cash in on one of your parent company's owned properties (Something like LOTR or Harry Potter) and constantly boast about how you're so in with it with books like Telos featuring a Native American Lead and Midnighter being the only gay led comic book out right now what's so hard?