>>77800225Why do kids get the pizza while we get the crust?
Because it's 2015, and as ridiculous as that sounds, that means that people know generally what will and won't work. It costs money to invest in something that might not last long or catch the general audience's eye, but it's a much more profitable outcome if you invest in something that's cheap to make, will guarantee kid's attention or some sort of attention, and can be used to make simple merchandise.
