It's a MLK Jr. quote.
They don't really get that deep into the sort of stuff he got into other than marching for blacks and that one speech he made, because shit like that made people uncomfortable, especially that part about white moderates. Because he's not talking about Hillbilly Joe or whatever southern stereotype people think about when they think of racists, he's talking about people like you and me, "normal people".>>77287756.
I think people would have complained about it regardless, if it had anything to do with "black" in the name, and especially if the name suggested that the police were anything other than heroes. To this very day, people complain about how offensive the idea of BET is (the quality of the content is another story). If it had Black in the name, it was going to be set on this path from the start, the rest of the phrase just allow people to try and spin it in to other nonsense.
It's like saying "Cancer Research Matters!" is saying that other sorts of diseases' research doesn't matter. It gets directly to the point of the issue it's trying to get at, and puts it in more of an assertive matter, rather than meek "aw shucks, well, black lives matter too!" statement that nobody would take seriously and would have probably died off in a week.
If people are arguing the name is offensive, and won't even bother then they've already missed the point, and probably don't even care that much to begin with.
Something like ALL DISEASES MATTER or ALL LIVES MATTER is just a cowardly way of avoid having the discussion at hand and just a lame attempt at people to settle with the status quo than actually tackle any of the issues being brought up.
I'm not going to argue that BLM is effective or "on the right side of history" or shit like that, but if there's one thing that history has shown is that people don't like it when black people are assertive about injustices that others take it for granted.