>>125746726they (they being the executives) probably don’t want to throw their weight behind a project that isn’t a guaranteed massive hit. Everyone wants to be the guy behind the next Spongebob or Looney Tune or whatever., so unless they have a personal connection then they won’t even bother
B&M has a niche appeal, so no matter how big or dedicated the fandom is it will be passed over for something that has mass audience appeal