>Invincible show airs on Amazon
>people watch it
>they respond to it by going to read the comics, many of them for the first time

How the FUCK did Invincible manage to pull off what the MCU and the DCEU have never managed to do? Marvel Comics and DC Comics would kill for people to respond to their movies by actually buying the comics they're based on. Yet nobody has done this for either Marvel of DC, but they're doing it for Invincible. How did Invincible/Image manage to crack the code?