Lack of imagination from writing. Ignore the guilds completely. Do a Spenser's Superior foes type heist comic starring gambit, and a team of mercish heroes and not too bad villians to steal some shit.
The important thing is to not get caught up doing the same shit you've always done.
Imagine say a team of
Ghost from Iron Man.
Taskmaster, as a master of disguise.
Gwenpool as the girl, and the one desperate to not get canceled.
Overdrive, as the wheelman.
Or better yet, add or remove people based on the heist.