>>119413917If I had to venture a guess, I'd chalk it up to the network playing it safe with Craig. He helped create some of the most successful shows for Cartoon Network and once Disney had him they might've wanted him to just keep doing the same thing he had been doing there. Why take a risk and potentially alienate audiences with serialization when being episodic is what always made the big bucks in the past? If it didn't pan out, then they would've wasted his talent on a show that just didn't work.
Meanwhile, with Alex Hirsch I can see Disney being more willing to let him take risks with heavy serialization. He was a new, young talent and if his little show wasn't a success then it wouldn't be a big deal because Alex himself wasn't a big deal in their eyes. He was an experimental new type of showrunner, one they could afford to take the loss on at the time.
Of course,, the real irony here is that Disney ended up squandering Craig's talent themselves once Gravity Falls and serialization turned out to be massively successful both by online word of mouth and in terms of views. Wander might have been in production at the same time as Gravity Falls, but Alex's show had the benefit of premiering first and thus changing how Disney approached their television animation. And, unfortunately, Wander just wasn't cutting it in terms of views and wasn't something the network wanted to continue to support. Once they hit the jackpot with Gravity Falls and its new talent would spawn Star Vs, Owl House, etc. then what use would they have for old talent like Craig?
I want Wander to come back, but with the failures of zany episodic shows like Future Worm and Billy Dilley, I don't see it happening unless Craig comes back to Disney himself, which I highly doubt he will given the other projects he's working on.