>>116200934>>social media >>not representative of the population
something like 80% of the posts on the internet are made by 2% of the population. And that two percent is comprised of specific demographics, mostly young adults, largely american> Nielsen ratings can only do so much, especially now that streaming is becoming the norm
Nielsen also collects (some) streaming data now, but that isn't published publically
The answer to the lack of information on the real size of an audience isn't to base it on social media. It's to accept you have no idea how big or small the audience is.>These days, more and more companies look at those analytics
OK KO fans made up a significant amount of CN's twitter engagement for 2 years, their replies were filled with people asking about OK KO.> How do you think Infinity Train got a chance at a full series?
Other pilots with a lot less people campaigning on the internet got full series. The reason pilots are made is so that a network team can decide if they want to produce more. Most pilots aren't public in the first place. There are tons of metrics this is based on. Demonstrated interest is obviously one of them but you or I have no real access to any real statistics on interest besides the youtube views on the pilot.
The networks themselves obviously know something that isn't demonstrated by twitter or /co/ when they decide to spend hundreds of thousands or millions of dollars creating a new season of It's Pony. They wouldn't do that if it wasn't popular.