>>114971073The western licensing industry is based 100% on giving licenses to companies that already have standing exclusive deals with various retailers.
Ty, for example, makes generally shit products, but thanks to beanie babies from 30 years ago, they have exclusive sales deals with literally hundreds of thousands of retailers globally.
Funko is exactly the same way. Heaps of exclusive deals built on a momentarily popular product which they can now propagate the popularity for falsely by cramming it down everyone’s throat forever. Based on exclusive deals that they signed when it was popular.
No need for quality when you have exclusive deals.
In Japan there is generally still a desire for detailed and high-quality merchandise.
