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Pay-Per-View Success of ‘Trolls 2’ Could Change Hollywood Forever

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>>Movie theaters have threatened to blacklist any movie released on pay-per-view or on home video outside the accepted eight to twelve week window. For obvious reasons, theater owners are terrified moviegoers will embrace the idea of seeing a just-released movie at home instead of the theater. And so, for the last decade, it’s been a game of chicken, where the studios dare not antagonize the theater owners, especially when the studios don’t know if moviegoers will embrace paying $20 to rent a just-released movie for 24 hours. Think about the risk; just like that, they could lose tens of millions of dollars on their investment. No one wants to take that chance.The coronavirus changed all that.