>>112298890This. The "Who killed Rodger Rabbit" book that the movie was based on meant that the characters (no matter how, ahem, popular) were not 100% owned by Disneycorp. Unlike the rest of their movie works (up to the time and not counting the cartoon properties) which were all based on public domain fairy tales, meant that someone, somewhere in Disney would be getting less than 100% of the take (or the graft), so Rabbit was turned down. Resources applied elsewhere. Besides, rabbits, Bugs Bunny, that was Warner Brother's shtick.
