>>112249071The Marvel movies were planned from the start by Kevin Feige, Disney only saw that they had an enormous string of hits from an independently controlled sub-division. So logically, Star Wars would do the same.
But KK was picked because she could balance a budget for Lucas, not because she was an innovative creator. So she does the logically solution a gets in a Director who specializes in theses big-budget franchise reboots which bring in lots of money, JJA. Who vocal elements of the fan-base have tipped as a good choice.
Now there is no plan (since that's not what JJA) does and KK thinks the plan is to recapture the spontaneity of the OT films. Also the script writers can't separate good ideas from bad ones, in particular Disney's need to sell everything to everyone and the script needing to be fun for everyone. They are different concepts that MOSTLY overlap.
One film that does the job of bringing in the nostalgia buck with all of JJA flaws is followed by a more out-there movie, written by someone who is wholly of the wrong temperament to write Star Wars, but is sticking to the various corporate mandates so no one does anything. The film is a big controversy.
So the damage-control step is to bring back the guy who started it to close it off in a coherent way. But since JJA can't write an ending on top of all the other flaws, it gets panned. What was 2/3 bumps automatically becomes 3 since the last one must make up for the others and JJA couldn't pull that off in a coherent way.
But all the corporate points were hit, just like the successful Marvel films. Any crap can slide through the targets but it comes down to the good story and coherent plan to fulfill it.
