>>111305914Inanity is how you approach the popular viewer. You treat them like the plebeians they are and appeal to their most primitive interests.
Getting a small but loyal audience, in turn, requires you to make them feel like aristocrats. Make the medium inaccessible and esoteric to an average Joe so that these elitists could flex their refinement and enjoy the sterility of their little club. And if the general audience somehow finds it appealing, feel free to ditch the nerds and dilute the content for the masses to enjoy.