>>109913071You're missing the point, as a BRAND the name hawkeye has been treated like shit so it doesn't matter if there's an new hawkeye, the general public just understands hawkeye=lame.
If a company spends so much time telling the general audiences that a thing is bad they just can't at the same time try to sell the same product.
Marvel: Don't buy hawkeye, hawkeye is lame and dumb
Marvel 5 minutes later: Buy hawkeye, hawkeye is cool and awesome
