It's a play on Hooters, see. Because rather than having large hooters, they only have small raisins. Plus there's two lowercase i letters, spaced evenly apart, evoking nipples, in the same manner as the Os in Hooters, but even better typesetting.
Personally I'd have preferred something like "aspirin on an ironing board" but that doesn't really flow off the tongue well. I've always been fond of Delicious Cake but you make that a restaurant and you're gonna confuse people
DFC sounds like a fried chicken joint, same issue.