>>106585582You go at it wrong, it's more about how the public perceives all these spider-heroes. By 616 alone, they'd mostly seem like people with similar powersets (at least an onlooker can see or be reported on later) and similar-ish fashion choices:
Spider-Woman: Avenger, very different look to Spidey, pheromones?
Arana: tiny Spider-Woman (it's been ages since her carapace)
Silk: new woman, made own trashy web costume, can make own webs?
Ben Reilly and Kaine: discount Spider-Men. Kaine is the rude one.
Miguel: Weird costume, weird phrases
Superior: Uses bots, talks like a villain
Spider-Man Black: Young, can zap villains?
The question marks indicate things someone on the street might vaguely remember from hearing reports of them.