>>106362321First problem is that the brand is spread too thin and their estimation of consumer demand is too optimistic. There have been no less than *11* home movies, 4 shows, 2 theatrical movies, and countless specials and shorts since the first Lego Movie. This sequel is no longer an event.
Second is sequel fatigue, not just of Lego movies but CGI movies. We got Incredibles 2 and Wreck it Ralph 2 last year, and even the people who enjoyed them have realized that they were not essential. Incredibles, Wreck It Ralph, and Lego Movie are all perfectly self-contained stories. There's no compelling argument that these sequels are must-sees.