>>105817317Official websites most of the time wouldn't spam those gifs and fonts; they'd prefer clean and readable layouts like this:
http://edition.cnn.com/US/OJ/http://www.nba.com/jordan/However, go to google image search to see what kind of images "Geocities" or "Angelfire" bring up. Those sites allowed any random person to make their own free website at a time when the internet was novel and amazing instead of casual everyday stuff.
Things were still very limited since everything loaded slowly and there were no HQ videos yet. So people loved to decorate their websites with stuff that was eye-catching but not too large for the download speeds of the time; gif animations, weird fonts, colourful background images, midi files playing. When you were on a webring going through a bunch of fansites searching for content, you'd encounter all kinds of visual clusterfuckery. That Captain Marvel site is a pretty authentic replication of those times.