>>5920908It matters if he just wants his art to look a certain way or if he genuinely enjoys the process of etching and the cost and time it would take to do multiple color plates.
Woodblock again is a good comparison because the results to a layman can look similar as a digital print or perhaps a flat wash watercolor technique or gouache. This isn't really true if you have the woodblock print in your hands because it imparts texture to the paper that is unique to the process but if someone just saw your work on a website they wouldn't know the difference.
But there is a commercially successful woodblock carver and printer (dave bull) selling handmade prints who leveraged kickstarter and youtube to get people to give a shit about the traditional process and value the end result because of both the process it was made and the actual finished print itself.
You could potentially do the same thing with color etchings if you worked out a plate preparation method to get the man hours down to something economically viable.
The thing that really boosted the woodblock printer was doing designs based on "parodies" of nintendo characters. You could do something similar with etchings. Imagine 1800s etching style but it's [popular character]!