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I represent to you, people who don't understand how the market works. Asia makes them more money and their investors are also Chinese. Man, I wonder why they are appealing to Asian people? Maybe don't complain if you are the group that doesn't spend money on league or plays the game. League is still a game COMPANY. This is not them selling out, this is them processing their success. People ignoring many of their good splash art is also the funniest shit I have seen. Let's pick the characters who have edgy or cold personalities as examples of bad splash art.
Braum, Teemo, Zoey, Lux, Neeko, etc. are upbeat type splash art, if you don't like the style fine but these people are way more skilled than you, don't deny that.