>>5783178It's about how many prints the license is good for, not how many they sell. Sales are not your concern, that's their problem. Check Graphics Artist Guild handbook for pricing and ethical guidelines, they have pricing tables in there that go into detail on what kind of art it is, where it is in the book (the cover, small illustrations in the pages, are they color or b&w?) and how much to charge for the number of prints made, base it on how big your client is too. If they are using print on demand and they'll probably only sell 2000 copies max then license for some number around that, maybe 3000 so theyre covered for any extra stuff for a while. If they're a huge well known company doing the same number of prints, well, they get to pay a lot more because the value is higher to them than auntie, they'll have more eyes on the product, and they can afford to pay you. Where a friend's aunt making 2000 prints is probably a lot to her, for a big company that's a limited run of a book, probably something special and worth a lot eventually.
Definitely check that book out, even the 2018 version that has been put up online is decent enough, but you might need to adjust for inflation a bit.
Remember when you do stuff like this you absolutely need written and signed contracts otherwise you can't CYA when someone screws you over.
Family and friends are the worst clients, try not to do business with them, and when you do just make sure they sign a contract even if its simple. Normally the act of signing something scares them into chilling out and not trying to fuck you over or ask way too much of you.