>>130238433This is a word game that's long out of fashion. Back in the 1930s, at the height of the depression a popular snack cake was sold as "Tear-able". They were perforated and could be torn into four even pieces. The marketing encouraged kids to share their snacks with a friend, and thus gain a kind of word-of/taste-of-mouth marketing bump. That company went bankrupt during WWII though which is why you probably didn't get the reference.
