I don't understand why with comic book movies being more popular than ever, normies will still never pick up a comic book. If I were running Marvel or DC, that would be completely unacceptable to me. Comics need to be sold in places outside of comic book shops. People clutch their pearls when you say that, because they think the industry needs to remain tiny and niche in order to protect these brick and mortar stores, but it seems obvious to me that more people reading comics would mean more comic shop customers, even if they don't get all their books from there. Get them in other stores, promote comics by mail. It's completely unacceptable how few people buy comics right now.