>>130158650Cursed thread, so maybe this fits. Did anyone read the Bookscan 2021 analysis a few weeks ago?
https://www.comicsbeat.com/looking-at-npd-bookscan-2021-and-its-a-doozy/DC was the #6 Western Publisher for the Top 750. With 17 titles on the Top 750, this was their lowest year ever, with a calculated $8 million in retail price. Their longtail had a calculated total of $49.6 million with a 36% change from last year.
>DC has just no books over 50k, eight over 20k, and 14 more that come in over 10k.Now, how is Marvel doing?
>And as the final book that sold over 10k, as reported to NPD BookScan in 2022 (though not making the Top 750), we have The Infinity Gauntlet by Jim Starlin and George Perez (and Ron Lim) from Marvel Comics with 10,066 sold.Marvel had ZERO titles in the Top 750. Their bestselling book was Infinity Gauntlet, and that barely broke 10K sales. In a funny way, IDW placed on the Top 750, with a book licensed from Marvel.
>The purely insane part, to me, is that two other publishers, Scholastic and IDW, each place a book licensed from Marvel into the Top 750, clearly showing there is demand for Marvel product in the Bookstore market. In fact, Marvel is literally synonymous with the very idea of “comics” for a meaningful percentage of the American population, they utterly dominated pop culture for multiple years here, and the source material of comics is actually usually better realized than the various bits stolen by the adaptations. Plus, on top of that, they have “Star Wars” (and also all of the 20th Century Fox library now) – it is absolutely incomprehensible to this observer that they are not entirely dominating the sales of western comics to adults. And yet, they can only sell a single book into the bookmarket at over 10k copies.In the Long Tail, they hit a calculated retail value of $30.5 million, up 46% from last year.
