Thing is, both Snoke and Palps have roughly the same screentime of around 7 minutes each, yet the way these seven minutes are used are far different, while their role is not that different - they're both 'final boss' characters that manipulate the main antagonist into evil, the only difference is that Snoke gets merked in the second movie
It doesn't help that "evil Galactic Empire" is a far less enigmatic name than "sinister First Order"; even if that isn't enough, the movie tells us what the Empire is in one of its first lines:>The Imperial Senate will no longer be of any concern to us. I've just received word that the Emperor has dissolved the council permanently. The last remnants of the Old Republic have been swept away.
Meanwhile the FO feels like something that got lost in the adaptation of a book into a movie - all we know is that they're an imperial remnant, they have a Supreme Leader and a military (with a superweapon) - it just does not stand on its own>>109973201
True, I was generally talking about fiction and not just this one example (plus I still remember EU since it was present for a longer part of my life than the new canon, kind of a muscle memory of a ton of better or worse books, comics and games)